Al Mirani Fort stands tall on the coast of Muscat, bearing a long heritage of Omani architecture and the defensive role that formed part of the national identity. Today, the castle is a living window into history and an opportunity to explore the cultural and tourist dimension of the city as part of a modern vision that reconnects people to the place.
We embarked on a creative journey to shape the visual essence of Al Mirani Fort, one of the icons of defensive and historical architecture in the Sultanate of Oman. Inspired by the architectural beauty and deep cultural connotations of the castle, our visual identity reflects a firm commitment to heritage preservation, with a contemporary look that renews the spirit and keeps pace with the present.
From logo design, color palettes, font styles, photography systems and decorative patterns, we have formed an integrated visual identity that expresses the values, prestige and authenticity of the castle.
Each element has been carefully selected to simulate the history of the castle and reach the public in a visual language that touches the collective memory and represents the “Al Mirani Fort” as a living symbol that combines the Omani heritage and the spirit of development.
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