Innovation and Entrepreneurship Week

Project Background

Innovation and Entrepreneurship Week at Sultan Qaboos University is more than just an event—it is a platform for inspiration, an experience that envisions the future, and an opportunity to showcase young minds in a manner befitting their talent.
Amid this atmosphere, our work with the Innovation Center began, designing a comprehensive visual language that carries the week's message and speaks directly to students—innovators and entrepreneurs—with a tone that combines youthful energy, academic rigor, and the pulse of an idea before it becomes a project.

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Design Objectives

• Highlight the value of innovation and entrepreneurship as key paths in students’ futures.
• Present the week’s event through an organized, vibrant, and inspiring visual style.
• Support activities, workshops, and exhibitions with designs that enhance their presence and engagement.

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Designed Applications

The project included digital content designs:

• Instagram and Twitter designs for daily announcements
• Interactive Stories content
• Q&A posts to address students’ inquiries
• A simple motion graphic video for the week’s opening

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Workflow

• Direct and continuous communication with the Innovation Center team
• Daily updates according to event developments
• Delivery of open files for university printing and media teams
• Customized versions for print and digital formats of each material