Back To School - Svanah

Campaign Overview

From August 20 to 31, 2025, Svanah launched its Back to School campaign to promote its chocolate lollipops as the perfect gift for children, mothers, and teachers at the start of the school year.
The campaign coincided with the launch of the brand’s new website, offering a 50% welcome discount alongside special bulk purchase deals exclusively for teachers.
With a digital-first strategy focused on Instagram, the campaign featured playful and vibrant designs that connected the products to joyful school moments. The result was high engagement rates and increased digital visibility for the brand.

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Graphic Design
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A fresh visual identity was developed for the campaign, including:

• A special occasion logo
• A lively pastel color palette
• Collectible promotional cards designed specifically for teachers to gift their students

The designs captured the spirit of fun and new beginnings, while maintaining full harmony with Svanah’s core brand identity across all platforms, including posts, stories, and profile images.

Social Media
The campaign primarily leveraged Instagram and featured:

• Six key posts strategically spaced throughout the campaign
• Thirty-four interactive stories posted daily during the campaign period

Content focused on linking the products with the back-to-school atmosphere and driving followers to visit the new website.

Results:

• A remarkable 954% increase in views
• Gained 112 new followers
• Significant boost in audience engagement with the content

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