Beans 92

Project Background

Some places don’t just serve coffee—they deliver a feeling. In the heart of Wilayat Shinas, where traditional Omani architecture meets a touch of modernity, the journey to design the visual identity of Beans29 began.
We weren’t just designing a logo; we were trying to capture a feeling that flows from the walls of the place and lingers in the visitor’s memory.

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Stage One: Listening to the Place

The building itself spoke the first sentence. Its curved corners, smooth lines, and the light gently pouring inside—all formed a silent visual invitation.
From there, we began extracting the identity’s features: the building’s fluidity inspired the logo’s icon, resembling the motion of steam or the warmth of a quietly savoring cup of coffee in a moment of calm.

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Stage Two: Crafting the Colors
The colors didn’t come from a ready-made palette; they came from Shinas’ fabric:

• Sandy gold, like its earth.
• Deep green, from its orchards.
• Dark brown, evoking the slow roasted coffee beans.

Every color was carefully chosen to carry the essence of the place, not just visual harmony.

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Stage Three: Developing the Logo and Identity
The logo summarized everything:

• Curves inspired by the building’s design
• Simplicity belonging to the world of coffee
• Depth reflecting Beans29’s character as a calm and cultured space

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From the logo, the identity flowed into everything:

• Drink menus
• Packaging bags
• Store signs
• Visual communication patterns on social media

Even the words used in posts carried a tone expressing calm and warmth—like hearing soft music from a coffee cup.

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Project Summary
Beans29 was not just an identity project. It was an emotional experience breathing through the walls and imprinting itself in the visitor’s mind as a beautiful memory.
We didn’t want it to be seen; we wanted it to be felt.