Beans 92

The Visual Identity Design Journey for Beans29 – From the Spirit of the Building to the Pulse of the Brand

In the heart of Wilayat Shinas, where tradition meets modernity, the visual identity design journey for Beans92 Café began with a concept that goes beyond appearance to capture a feeling.

Inspiration from Local Architecture
The starting point was the café’s own building; its unique design with curved angles inspired the logo icon. We transformed these curves into a visual element that embodies fluidity and warmth-much like a cup of coffee served with love.

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Color Palette Rooted in the Earth
We selected deep earthy tones inspired by Shinas’s natural surroundings-from its golden sands to its lush orchards-to reflect the essence of the environment and foster a sense of belonging and connection to the place.

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Logo and Visual Identity Development
We crafted a simple yet meaningful logo that incorporates architectural curves and expresses harmony between the coffee and its setting. This philosophy extended to every element of the identity: from drink menus and packaging to signage and the visual communication style across social media.

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Unifying the Visual Experience
We ensured that every point of contact between the customer and the café forms part of a cohesive sensory experience. Every color, font, and detail was designed to make Beans29 not just a place, but an emotional state to be lived.